Our Offered Services

Our Services

  • Complete Project set-up

    • sampling frame facility

    • Own printing machines for questionnaires and show cards reproduction

  • Data Gathering

    • Classroom or zoom briefing and role plays (Audio/Video) also attended by the Data Processing Supervisor

    • Full Supervision at a ratio of 10-15 Field Researchers/Interviewers to 1 Supervisor

    • All interviewers observed in Fieldwork

    • Full Fieldwork quality control: 10%-60% (as required by Client) validation of interviewer’s output by backcheckers/QC supervisors

    • Full office quality control: 100% rechecking of interviewer’s output by office staff

  • Data Processing

    • Rechecking of fieldwork questionnaires

    • Preparation of Coding/Table specs

    • Encoding of responses

    • Processing of Data under MRC software/SPSS

    • Production of Data Tables

    • Full supervision at a ratio of 5:1 processor to supervisor

    • Quality control: 10% validation of processors’ output

      by back checker

  • Analysis/Report Writing

Our Data Gathering Methods

  • Central location (residential or commercial)

  • Focus Group discussions (via zoom or with or without a one way mirror facility; digital audio/video recording and hosts)

  • House-to-house (using maps)

  • In-depth/observation/ethnography (on location or using our office’s one-way mirror facility)

  • In-home tests (using maps)

  • Self-accomplished

  • Telephone (whether local or abroad)

  • Computer-assisted (telephone or personal)

  • Online or home panels

  • Zoom or google meet, etc. regular or indepth interviewing

Studies Handled

  • Product Tests

  • Concept Test/Concept-Product Tests

  • Packaging Design/Format Tests

  • Brand Name Test

  • Full Mix Test

    • Concept

    • Product

    • Brand Name

    • Packaging

    • Price Sensitivity Measurement

  • Customer Satisfaction Survey

  • Focus Group Discussions (via zoom or with one-way mirror and video/audio facilities)

  • Mystery Customer

  • Usage, attitude/awareness and image

  • CATI/CAPI

  • Online and consumption diary panels

  • Competitive scanning

  • Executive/Business to Business/Medical interviews

  • Sniff test

  • Advertising test

  • Area Census